When developing a social media marketing strategy, it is

important to identify your goals, objectives, and metrics. W

is the relation between goals and objectives?

goals are specific, measurable actions, while objectives a

broad, overarching statements of intent

goals and objectives are interchangeable terms that refe$$

the same thing

objectives are specific, measurable steps taken to achiev

broader goals

objectives are long$-$term outcomes, while goals are short$-$

term benchmarks

goals are the daily tasks required to achieve social media

success, while objectives are monthly targets