Question: When developing an IMC campaign, it is important to analyse and investigate consumer behaviour. USE AN REAL LIFE BRAND EXAMPLE of a successful campaign to

When developing an IMC campaign, it is important to analyse and investigate consumer behaviour. USE AN REAL LIFE BRAND EXAMPLE of a successful campaign to explain your text. Reference and cite

talk about the consumer decision making, purchase decision, post-purchase evaluation their perception, consumer motivation, information search etc,,

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