When developing and maintaining knowledge of products and services, why would you need to do the following:

• Actively and regularly research knowledge and understanding of industry products and services using authoritative sources
• Use available product and service documentation to identify and understand characteristics of products and services, and to make comparisons with other products and services
• Accurately document and maintain information on products and services in a format consistent with organisational requirements
• Apply acquired knowledge to improve quality within personal work areas?

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2.When recommending products and services, why should you take the following steps:

• Ensure that recommendations on products and services are in line with organisational requirements
• Provide recommendations that emphasise product and service issues relevant to client needs
• Ensure that evidence in support of recommendations is verifiable and presented in a suitable format
• Structure recommendations to identify clear benefits to clients and the organisation?

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3.When advising on promotional activities, why should you:

• Provide advice that is clear, is supported by verifiable evidence and is compatible with organisational requirements
• Ensure that promotional documentation and materials are appropriate to presentation of the organisation's products and services
• Ensure that costs of promotional activities conform to budget resources
• Estimate impact of promotional activities from verifiable customer feedback sources
• Evaluate the benefits of promotional activities and incorporate in plans for future promotional activities?