Question: When discussing the 4 Ps in Practice he said that the best one is the Maximizing Stakeholder Value is the most important. Is this in

  1. When discussing the 4 Ps in Practice he said that the best one is the Maximizing Stakeholder Value is the most important. Is this in opposition to the emphasis on customer satisfaction as being the most important objective of the marketing mix? Please explain. (10 pts)
  2. Do you see an issue with the way that Professor Baker describes the Product variable? Please explain (5 pts). Look in text to see how the authors discuss the product variable and then look at its discussion of Types of Opportunities to Pursue for help in answering this question
  3. Provide a brief summary of Dr. Bakers personal view of the marketing mix

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