Question: When does the consumer decision process begin? Multiple choice question. When consumers evaluate the perceived benefits versus the perceived costs of a product When consumers
When does the consumer decision process begin?
Multiple choice question.
When consumers evaluate the perceived benefits versus the perceived costs of a product
When consumers search for information to help satisfy a recognized need
When consumers evaluate brands of products that will help to satisfy a recognized need
When consumers realize they have an unfulfilled need and want to reach a different, desired state
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