When doing target marketing strategy, Trade Winds should first do segmentation and then select attractive segments (s). and then position the product 1. Outline the criteria that the company should use to make sure it has effectively created meaningful segments ( 5 marks) 2. Describe two (2) types of target market strategy that are available to the company. (5 marks) 3. Name four factors (4) that Trade Winds can use to determine and evaluate which market segment(s) to target. (5 marks)

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