Question: When entering developing countries, because laundry rooms don't exist in many homes in developing countries, Whirlpool ( an American manufacturer and marketer of home appliances
When entering developing countries, because laundry rooms don't exist in many homes in developing countries, Whirlpool an American manufacturer and marketer of home appliances developed a compact automatic clothes washer specifically for households in developing countries. The washer features bright colors to accommodate family needs of placing the washer in home living areas. This is an example of which global product strategy?
Multiple Choice
sell the same products in both the home country market and the host country
sell only products native to the various global markets
sell totally new products or services
sell a product similar to that sold in the home country, but include minor adaptations
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
