When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth. Pick a Hospital or any health services facility you are working for, or you are familiar with, and describe the product (service) mix that facility is offering. Based on your experience with that facility, is it possible to modify the product mix by eliminating, adding, services? If yes, why? If not, why?

Answer rating: 100% (QA)

When considering the product service mix of a hospital or healthcare facility it typically includes a range of services aimed at providing medical car... View the full answer