Question: When evaluating a category map, including benefit importance and brand performance, what are the criteria for the positioning benefit? It fits with your brand s

When evaluating a category map, including benefit importance and brand performance, what are the criteria for the positioning benefit?
It fits with your brands core competence even if customers consider it unimportant.
Incorrect
It is important to customer and your brand can perform on it better than competitors.
It is important to customers regardless of your brands performance.

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