Question: When evaluating marketing actions, what are the two dimensions on which they should be evaluated? Multiple Choice Sales and market share. Evaluating the decision itself
When evaluating marketing actions, what are the two dimensions on which they should be evaluated?
Multiple Choice
Sales and market share.
Evaluating the decision itself and the decision process used.
Evaluating the decision itself. This involves monitoring the marketplace to determine if action is necessary in the future.
Evaluating the decislon process used.
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