When Ford shut down a factory in a local community, they ensured their employees had retraining opportunities to find work elsewhere. They also donated funds to the local food bank, recognizing that the plant closure would impact community stakeholders.

What primary type of marketing was Ford doing by taking these additional initiatives?

A$.)$

customer$-$oriented marketing

B$.)$

sustainable marketing

C$.)$

traditional marketing

D$.)$

innovative marketing