Question: When given a choice between carrying Levi's jeans and sourcing a private - label brand, the buyer for a chain of mall specialty stores might
When given a choice between carrying Levi's jeans and sourcing a privatelabel brand, the buyer for a chain of mall specialty stores might choose to provide a privatelabel brand for the following reason:
Question options:
to leverage association with a national brand.
to limit its store traffic to qualified buyers.
to increase its merchandising flexibility.
to prevent its customers from comparison shopping.
to increase its sales expenses.
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