When Grace Performance Chemicals sales representatives learned customers were using waterproofing materials to soundproof their cars and to patch boots and$$ tents, the company came up with seven new product ideas worth millions in sales. This scenario describes what action a company can take to improve the quantity and quality of its marketing$$ intelligence?

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Part $1$

A$.$

Motivate$$ distributors, retailers, and other intermediaries to pass along important intelligence.

B$.$

Train and motivate the sales force to spot and report new developments.

C$.$

Set up a customer advisory panel.

D$.$

Hire external experts to collect intelligence.

E$.$

Take advantage of$$ government$-$related data resources.