Question: When HBO uses the slogan It's Not TV , It's HBO, what role does it play in the company's positioning effort?Assume you're the CEO of

When HBO uses the slogan "It's Not TV

,

It's HBO," what role does it play in the company's positioning effort?Assume you're the CEO of a new company that makes computer networking equipment. For now, you have enough capacity to manufacture quality products and provide great customer service for them. Still, you don't have the staff to provide related consulting services such as designing corporate IT systems. Consequently, you won't target customers who will expect consulting services. Which segmentation variable are you using to make this decision?

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