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Question 11 1 pts When HBO uses the slogan "It's Not TV, It's HBO," what role does it play in the company's positioning effort? By claiming not to have membership in the TV category, HBO sets itself apart from regular TV programming. O HBO is trying to claim category membership with theaters, not TV. O HBO is claiming membership in the cable TV category, not broadcast TV. By putting itself at the same conceptual level as television, HBO is claiming to be a completely new and different form of entertainment. The company wants viewers to know its content is not for everybody. Question 13 1 pts Which two factors are usually assessed when a company is deciding how to allocate resources across its business units? Each SBU's competitive advantage and the attractiveness of its markets Each SBU's staffing levels and the competitiveness of its markets Each SBU's current resources levels and its identified opportunities O Each SBU's market opportunities and strength of competition Each SBU's contribution share of corporate profits and the competitiveness of its markets Question 14 1 pts A company whose reputation is under attack on social media for insensitive religious statements would be grappling with which two factors in the market context? Sociocultural and technological O Sociocultural and regulatory O Regulatory and technological Economic and sociocultural O Physical and technological Question 15 1 pts How is the Four Ps concept of promotion limited in terms of tactical planning? O It combines communication and incentives, which need to be managed distinctly. It blurs the line between incentives and price. "Promotion" is too vague in today's world of media fragmentation. O It can't accommodate two-way communication such as social media. O "Promotion" as a concept is loaded with ethical questions