Question: When Henry returns home from class, he finds a letter in his mailbox from his auto insurance company. He opens it, looks at it quickly,

When Henry returns home from class, he finds a letter in his mailbox from his auto insurance company. He opens it, looks at it quickly, and then puts it aside. At first glance, the letter appears to be announcing a raise in premiums. He doesn't have time to read it carefully. Later that evening, though, he decides to pick it up again to read more carefully.(Letter is attached below)

Henry has to read the letter twice to understand what it means, and when he finally understands, he is shocked. This isn't what he expected at all! His family has had City Mutual Insurance since before he was born. How could the company drop him?

Question 2: A reader should be able to understand a bad-news message quickly-and not feel insulted or abandoned. How would you advise City Mutual to revise its letter? Explain the answer in more depth and in detail and also use the knowledge of business communication.

This is the letter which henry had received.

When Henry returns home from class, he finds a

letter City Mutual Insurance 8851 Lincoln Way, St. Louis, MO 63114 March 15, 20xx Mr. Henry Lai 727 Seward Street Chesterfield, MO 63005 Dear Mr. Lai: At City Mutual Insurance, our ability to provide cost-effective insurance to all our customers depends on our periodically assessing and reevaluating risk. Our internal guidelines and policies are carefully constructed to ensure that we remain a financially secure company. It is in this way that we can provide financial security to our customers in their times of need. Our guidelines take into account a number of risk factors, including a customer's driving record. When a customer account falls out of the accepted parameters, we have the legal option to cancel or refuse to renew automobile insurance at the next renewal date. Based on your recent record of chargeable automobile accidents, our guidelines require that your automobile insurance be cancelled 30 days from the date of this letter. You will receive a pro-rated reimbursement check within 60 days, as required by law. We encourage you to act quickly to secure new insurance since it is required for all registered automobiles in your state to have insurance. Adjustment Department City Mutual Insurance email Message Este Insert Options Format Text Rey

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!