Question: When hotel marketers design the offer ( experience ), they are often guided by the concept of Product Level theory (i.e. core product, tangible product

When hotel marketers design the offer (experience), they are often guided by the concept of Product Level theory (i.e. core product, tangible product and extended product). Explain each part of this theory using examples and discuss how correctly applying this theory when creating new experiences would increase your hotel's room sales.

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The Product Level theory also known as the Three Levels of Product is a marketing concept that helps hotel marketers design and develop their offers or experiences It consists of three components the ... View full answer

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