When Ian Read became the CEO in 2010, he restructured Pfizer into two segments: Established Products and

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When Ian Read became the CEO in 2010, he restructured Pfizer into two segments: Established Products and Innovative Products. What type of structure is the firm now using? How will this move benefit the firm?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Posted Date: Dec 02, 2022 06:45 PM

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When Ian Read became the CEO in 2010, he restructured Pfizer into two segments: Established Products and

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Strategic Management Text and Cases

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