Create an integrated marketing communications campaign about Coca-Cola using the various tools you have learned about throughout
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Question:
Create an integrated marketing communications campaign about Coca-Cola using the various tools you have learned about throughout the course. The campaign will encompass all key concepts such as target segmentation, message consistency, and stakeholder analysis
Include:
Communication planning ?marketing communications ?media planning ?communication tools used including: ?public relations ?promotion ?advertising ?direct marketing
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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