Question: When IKEA entered the USA, it experienced several problems. What strategic mistake(s) did IKEA make when entering this market? Identify change(s) in the business-level and/or

When IKEA entered the USA, it experienced several problems. What strategic mistake(s) did IKEA make when entering this market?

Identify change(s) in the business-level and/or functional-level strategy that IKEA implemented to fix the problems after entering the USA.

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