Question: When IKEA opened its store in India, it added some features geared to Indian culture, such as offering vegan Swedish meatballs. This was part of

When IKEA opened its store in India, it added some features geared to Indian culture, such as offering vegan Swedish meatballs. This was part of IKEAs global ________ strategy.
Multiple Choice
communication
product or service
pricing
distribution
exchange

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