Question: When interpreting MRI( Media Research Intelligence) data, what does the unweighted number represent? The number of people surveyed who meet both the column & row

When interpreting MRI( Media Research Intelligence) data, what does the unweighted number represent? The number of people surveyed who meet both the column & row criteria The projected number of people who meet both the column & row criteria Percent of the column reached by the row. Percent of the row reached by the column The likelihood of the target to meet a specified criteria, expressed in relation to the base

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