Question: When is a consumer most likely to engage in cognitive decision - making? This decision mode is most common when the decision is related to
When is a consumer most likely to engage in cognitive decisionmaking?
This decision mode is most common when the decision is related to the person's selfconcept and the outcome has a high degree of risk.
This decision mode is most common when the decision is related to the person's past behavior and product reinforcements.
This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
This decision mode is most common when the decision is related to products that are considered to have low selfconcept involvement.
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