Question: When is comes to market segmentation three important concepts are identifiability, accessibility, and responsiveness. Discuss these concepts and why and understanding them is so crucial

When is comes to market segmentation three important concepts are identifiability, accessibility, and responsiveness. Discuss these concepts and why and understanding them is so crucial for the success of a sport marketer. Then provide an example of a market segment for each of the following scenarios and discuss how you would approach (or not approach) marketing efforts for that segment.

a. A segment that is identifiable and accessible, but not responsive.

b. A segment that is identifiable and responsive, but not accessible.

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