Question: When is it a good idea to avoid using a template to write to a customer on social media? The customer is very emotional about

When is it a good idea to avoid using a template to write to a customer on social media?
The customer is very emotional about a service failure.
You want to adopt a writing style that is unique to you.
The customer needs detailed instructions to fix their issue.
A problem is likely to generate a high volume of contacts.
 When is it a good idea to avoid using a template

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