When it comes to achieving a sustainable competitive advantage, why is it important for firms to study their internal activities and resources? How can an understanding of these internal factors help a firm create a business model that delivers unique value to customers and achieve a competitive advantage that is difficult for rivals to imitate? What are some emerging trends that firms should be aware of in order to maintain their competitive advantage? How can firms adapt their business models to take advantage of these trends and stay ahead of the competition?

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Studying internal activities and resources is crucial for firms aiming to achieve sustainable competitive advantage for several reasons 1 Identifying Core Competencies Understanding internal activitie... View the full answer