When it comes to communicating across cultures, customization in language, cultural and local preferences and sensitivity to social mores is essential. In Chapter 6, we learned about different companies that operate successfully around the globe, but have had to make those adaptations. One of the biggest faux pas is using language that could be offensive or have another meaning so when designing print documents or Instagram stories, it is important to have access to a local reader who may alert you to possible mishaps in language. Examples include (do not use these) Chevy's Nova sedan was promoted in a Latin American market when "Nova" means it's doesn't go; not a good name for an automobile. Another example was the poor translation of "Body by Fisher" a Detroit-based company (now defunct) which was a division of General Motors. When it was translated, it read "Corpse by Fisher!" So, in this ever-shrinking world we live in now, it is critical to have accurate meaning across all cultures. Do a little research and share with the class an instance of "That's Not What They Meant!" Be sure to cite all your examples.