When it comes to implementing a strategic plan, there are multiple steps that are necessary to control the changes being planned. First, you should clearly state the goals and objectives. The organization can use the SMART method to help establish these goals. Second they should scan the internal and external environment to assess their opportunities or competition. This can be done by using a SWOT analysis. A big part of controlling the change is through communication. Being able to effectively communicate is essential to the implementation of the plan. The organization can make sure the changes are implemented by regularly reviewing and measuring their progress. It is also necessary for the organization to be able to adapt to adjustments and to remain flexible. Nike should use all of these components in order to prepare and implement change. In order for the company to effectively communicate, they must have an effective channel to communicate on. This can be done through work emails, letters sent out to all workers, or large business memos. They could also utilize work or team meetings as well