Question: When it comes to problem recognition, in the case of _ , marketers can create advertisements that consumers hear and see so consumers realize they

When it comes to problem recognition, in the case of

_,

marketers can create advertisements that consumers hear and see so consumers realize they have an unmet need awaiting fulfillment and that a marketer's product can fulfill that need.

Internal stimuli

External stimuli

Alternative evaluation

High involvement

When it comes to problem recognition, in the case of _,

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