Question: When it comes to problem recognition, in the case of q , marketers can create advertisements that consumers hear and see so consumers realize they

When it comes to problem recognition, in the case of

q,

marketers can create advertisements that consumers hear and see so consumers realize they have an unmet need awaiting fulfillment and that a marketer's product can fulfill that need.

Internal stimuli

External stimuli

Alternative evaluation

High involvement

When it comes to problem recognition, in the case of q,

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