When it comes to product diffusion, your goal as a marketer is to ______.

a)not consider the diffusion curve since it may not apply to your product

b) try to penetrate the market faster so that you get to the early and late majority segments quickly

c) let the market determine how the product is accepted

d) ignore the laggards since they will never come around

Mia, a product manager at a large CPG company wants to differentiate her product (branded cereal) from its nearest competitors. Which of the following activities may help her differentiate her brand? (Select all answers apply)

1) Develop online educational materials about the benefits of healthy eating

2) Change the product contents to make it more healthy

3) Reduce marketing spending

4) Develop a stronger brand that has a 'fun' appeal

5) Start using recyclable materials in product packaging

During the New Product Development process, marketers need not interact with any other departments within the firm. They know their customers and they can handle this task alone.

True

False