Question: When it comes to the Chrysler Pacifica, does Chrysler a selective, intensive or exclusive distribution strategy? How do company, product, and market considerations affect the
When it comes to the Chrysler Pacifica, does Chrysler a selective, intensive or exclusive distribution strategy? How do company, product, and market considerations affect the length of Chrysler Pacifica's channels of distribution? Is the Chrysler Pacifica sold on a selfservice basis or does it require fullservice? Explain. How might your Chrysler vertically or horizontally integrate with other firms? Do you or could you use direct distribution? Explain. Do you or could you use multiple channels of distribution? Explain
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