When it comes to using consumer premiums, marketers need to make sure there is a good fit between the product sold and the accompanying product offered as a bonus. Which of the following represents the best "fit"?

a$)$ A free bottle of face and body lotion with the purchase of a razor

b$)$ A food coupon with the purchase of sunglasses

c$)$ A free hat with the purchase of swim goggles

d$)$ An entry into a sweepstakes for a space trip with the purchase of a ticket to Disney World