Question: When Jo and Nadia opened their bakery in a small rural midwestern town, they knew that their limited customer base could be a problem. To

When Jo and Nadia opened their bakery in a small rural midwestern town, they knew that their limited customer base could be a problem. To attract more customers, they created character cookies for children, cupcakes for teenagers' birthday and graduation parties, and cakes for weddings and anniversaries. They even designed a special welcome cake for seniors moving to senior livingcenters. Jo and Nadia used differentiated target marketing to reach their customers.
Question 24 options:When State Farm retired the Auto-Fire-Life ovals from its logo to create the impression of a more modern company, it was focusing on segmentation.
Question 25 options:
True
False
True
False

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