Question: When Jo and Nadia opened their bakery in a small rural midwestern town, they knew that their limited customer base could be a problem. To
When Jo and Nadia opened their bakery in a small rural midwestern town, they knew that their limited customer base could be a problem. To attract more customers, they created character cookies for children, cupcakes for teenagers' birthday and graduation parties, and cakes for weddings and anniversaries. They even designed a special welcome cake for seniors moving to senior livingcenters. Jo and Nadia used differentiated target marketing to reach their customers.
Question options:When State Farm retired the AutoFireLife ovals from its logo to create the impression of a more modern company, it was focusing on segmentation.
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