When Linda set S$.$M$.$A$.$R$.$T$.$ goals for the company's product marketing campaign, she set herself up to be able to do what additional activities with her campaign?

Question $20$ options:

a$)$

predict the customer response to the marketing campaign

b$)$

monitor the campaign progress and adjust the approach and tactics where needed

c$)$

assess the economic ups and downs of the market in general