Question: When making a purchase decision, consumers compare alternatives on specific criteria that are important to them. These criteria are known as Multiple Choice salient beliefs.

When making a purchase decision, consumers compare alternatives on specific criteria that are important to them. These criteria are known as
Multiple Choice
salient beliefs.
reinforcement criteria.
evaluative criteria.
dissonance motives.
evoked criteria.
When making a purchase decision, consumers compare alternatives on specific criteria

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