When marketers do business abroad, they often perceive that other business cultures have different modes of operation. This perception is especially pronounced for marketers who have not traveled extensively or interacted much with foreigners in business or social settings. There is often a perspective of $"$us versus them" found in many countries. In business, the idea that $"$we$"$ differ from "them" is called the

Multiple Choice

FPC$.$ Foreign Perspective Consideration

TRA: Trade Regulations Accommodation

BAF. Bias Against Forelgners

SRC: Self$-$reference criterion

UAT: Us Against Them perspective