When marketers rely on characteristics such as age, gender, and income to understand a target market, they
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Question:
When marketers rely on characteristics such as age, gender, and income to understand a target market, they are using
segmentation.
psychographic
demographic
behavioral
geographic
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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