Question: When marketers state that services are _ _ _ _ _ _ _ _ _ _ _ _ , they are referring to the fact

When marketers state that services are

____________,

they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.

Select one:

.

Heterogeneous

.

Inseparable

.

Viable

.

Intangible

.

Perishable

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