Question: When marketing, engineering, and operations simultaneously develop a process ( cross - functional integration ) , this approach is known as A . sequential process

When marketing, engineering, and operations simultaneously develop a process (cross-functional integration), this approach is known as
A. sequential process
B. traditional approach
C. concurrent engineering
D. both A and B
E. none of the above
 When marketing, engineering, and operations simultaneously develop a process (cross-functional integration),

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