When marketing using online tools and websites, companies will often track the cost per click and the cost per impression Define both terms and how they are useful to a company Make a chart of 3 digital marketing channels and use the calculations suggested in the book to comparison between cost pers Based on the chart, which channel would you select as the most cost beneficial to your company Make sure to explain your reasoning behind your decision

Question: When marketing using online tools and websites, companies will often track the cost-per-click and the cost-per-impression. Define both terms and how they are useful to

When marketing using online tools and websites, companies will often track the cost-per-click and the cost-per-impression.

Define both terms and how they are useful to a company.
Make a chart of 3 digital marketing channels and use the calculations suggested in the book to comparison between cost-pers.
Based on the chart, which channel would you select as the most cost beneficial to your company. Make sure to explain your reasoning behind your decision.

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