When marketing using online tools and websites, companies will often track the cost-per-click and the cost-per-impression. Define
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Question:
When marketing using online tools and websites, companies will often track the cost-per-click and the cost-per-impression.
- Define both terms and how they are useful to a company.
- Make a chart of 3 digital marketing channels and use the calculations suggested in the book to comparison between cost-pers.
- Based on the chart, which channel would you select as the most cost beneficial to your company. Make sure to explain your reasoning behind your decision.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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