Question: When MedNet.com confronted the possibility that pharma firm Windham, their top advertiser, was going to put their advertising dollars elsewhere, Mednet.com needed to understand what

When MedNet.com confronted the possibility that pharma firm Windham, their top advertiser, was going to put their advertising dollars elsewhere, Mednet.com needed to understand "what advertisers want." Explain what advertisers want to accomplish with their advertising campaigns.

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