When or impossible to out$-$strategize rivals beat them with a superior strategy$),$ the other main avenue to competitive advantage Select one them with a corporate on values as high standards, a strong sense of corporate social responsibilityand genuine concern for customer well$-$being them peat them by performing certain value chain activities in superior fashion$)$ do a better job of empowering employees and flattening the organization structure Institute a more motivating and cost$-$compensation and reward system outcompete with a stronger corporate