Question: When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a (

When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a

(

)__________

targeting strategy.

Question

7

Select one:

.

differentiated

.

benefit

-

driven

.

micromarketing

.

concentrated

.

undifferentiated

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