When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink,
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Question:
When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun−loving spirit of its target market and the one−of−a−kind citrus flavor of the new product. What type of statement was this?
Multiple Choice
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Related Book For
Statistics For Managers Using Microsoft Excel
ISBN: 9780133130805
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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