When Petero Tameti drew up her business plan, she was certain it would help her get financing from her uncle, a famous Fijian industrialist. Petero is in the throes of putting together a monthly magazine directed towards Fijian executive women. The objective of the periodical is to provide information useful to women who are pursuing careers. The first issue is scheduled to go to press in 90 days. Some of the articles included in this issue are ‘Managing your time for the fun and profit’, ‘What you need to know about dressing for success’ and ‘Money management: Do it like the experts’. A section also is devoted to successful women at work. It is titled ‘Women in the news’. Other features include a question-and-answer section that responds to letters and inquiries from readers (the first issue’s questions were submitted by a group of women executives, each of whom had been asked to help get the column started by sending in a question), a stock market section that reviews industries or companies and points out the benefits and risks associated with investing in them, and a column on the state of the economy and the developments or trends expected over the next 12 months.

Petero’s business plan consisted of six parts: a summary, a business description, a manufacturing segment, a management segment, a milestone segment and an appendix. When her uncle returned it to her with a polite rejection letter, he wrote: ‘Without a marketing segment, attention to critical risks and a financial segment, this plan is incomplete and cannot be favourably reviewed by me. If you would provide me this additional information and submit the rewritten plan within 60 days, I will be happy to review and give you my opinion within 10 working days’.

In light of the above, answer the following question:

Would the business plan of Petero have any appeal to the venture capitalist (assume all the segments of the business plan were completed and submitted)—Yes or No? Explain.