When planning an Integrated Marketing Communications (IMC) campaign in a new international market, what factors need to
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When planning an Integrated Marketing Communications (IMC) campaign in a new international market, what factors need to be taken into consideration in order to maximize the chances of success of the campaign? Both academic theory and practical content need to be included, with examples.
Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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