Question: When planning for a successful service performance, service marketers need to understand that 1. the basic service of the organization is often supported by a

When planning for a successful service
When planning for a successful service
When planning for a successful service
When planning for a successful service
When planning for a successful service performance, service marketers need to understand that 1. the basic service of the organization is often supported by a host of supplementary service elements. 2. a service offering typically takes shape prior to its performance. 3. a service performance is a single event. 4. All of these service characteristics need to be understood by service marketers when planning a successful service performance. 05. a service performance occurs at a single moment in time. Which, if any, of the following is NOT a problem associated with the use of technology to manage customer interfaces? he implementation of new technology may create a time sink for service marketers. 2. All of these are problems associated with the use of technology to manage customer interfaces. 3. None of these is a problem associated with the use of technology to manage customer interfaces. 4. The creators of customer interface technology often have a tendency to create technology that only a specialist can appreciate. 5. Service marketers may be in too big a rush to automate their service functions. A design and communication tool that represents both the frontstage enactment and its backstage support of a service performance is callcea 1. complex service offering. 2. service blueprint. 3. service script. 4. supplementary service sequence 5. divergent service offering. ship je of jenci Much of the planning, organizing, and implementing of a service's delivery occurs within the area of the service. 1. None of the service areas is typically used to plan, organize, and implement the service delivery. 2. frontstage 3. middlestage 4. backstage 5. Each service area is often used to plan, organize, and implement the service delivery

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