Question: When planning its marketing program, a firm should include promotion both to the trade and to its ultimate customers aim for building and maintaining demand

When planning its marketing program, a firm should
include promotion both to the trade and to its ultimate customers
aim for building and maintaining demand only among its final consumers and not channel members
isolate the various elements of the marketing mix from each other
avoid integrating product, pricing, distribution, and promotion decisions
When planning its marketing program, a firm should include promotion both

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