When prices are viewed as an active marketing instrument, the firm uses pricing to achieve specific objectives.
Fantastic news! We've Found the answer you've been seeking!
Question:
When prices are viewed as an active marketing instrument, the firm uses pricing to achieve specific objectives. Critically discuss four pricing objectives that can be pursued by Suzuki Auto South Africa. (One mark will be awarded for correctly identifying the relevant pricing factor, and two marks will be awarded for a practical application relevant to SASA.)
Heading to discuss and give examples and practical examples for Suzuki are as follows:
1. Profit maximisation
2. Sales maximisation 3. Meeting target rate of return 4. Differentiation
5. Discouraging other firms from entering the market.
Related Book For
Posted Date: